San Antonio Med Spa Scales From $60K to $160K/Month in 12 Months

When Shay Malul reached out to Forever Booked in September 2024, Lift & Revive Aesthetics & Wellness was already running Facebook ads and landing pages. He wasn't a beginner. He was the marketing director of a San Antonio med spa who knew marketing, had real traction, and was looking for the next level.

Twelve months later, Lift & Revive has doubled monthly revenue, opened a second San Antonio location, and is eyeing expansion into Austin.

The Starting Point: Strong Marketing, Hitting a Ceiling

When Shay signed up, Lift & Revive was operating from a single location in La Cantera, doing $60K to $70K per month.

The problem was that he hit a ceiling running marketing himself and he needed outside help. However, he didn't want to hire an agency and lose control.

Why Shay Chose Forever Booked Over Going Solo

Shay ran the math. Hiring technicians, building automations, managing the tech stack, and figuring out what's working in other markets would run thousands per month. That's before the time cost.

He chose the system that already worked and a team that could make changes in minutes. The 600+ member community was a bigger unlock than he expected, giving him a constant pulse on what was working in med spas nationwide.

The Campaigns That Built $160K Months

Shay's current first-time client offers driving the majority of his new patient flow:

• HydraFacial — $149

• Energy Light — $79

• Hydration Facial — $79

• Express Facial — $59

• Injections (20 units) — $179

"The first-time client ticket should be the bread and butter for every med spa business out there."

Most owners overthink this. They worry low-ticket offers bring bad customers, so they lead with $500 treatments and wonder why the ads don't convert.

The reality is the opposite. A $79 facial isn't a race to the bottom. It's the front door.

A patient who walks in on a $179 injection offer is open. They're in discovery mode and ready to see what else you offer. A patient who books a $600 micro-needling package on their first visit has already decided. The upsell ceiling is capped.

"With a lower ticket, they want to see what your spa has to offer so they can take it from there."

The money isn't made on the first-time offer. It's made on everything that happens after.

The UGC Strategy That Compounded for Months

Shay started running UGC (user-generated content) ads as part of his Forever Booked stack, and it changed how he thinks about creative.

"You can create one good UGC, and for the next 60 days, you're gonna make so much money out of it that you just want to go and create more."

The lesson: the offer still matters most, but authentic, real-feeling creative is catching up fast. He uses a mix of UGC he films himself plus creative pulled from Forever Booked's Unicorn Offer library.

The $1,000 Problem Solved in Minutes

When Lift & Revive opened its second location (eight miles from the first), Shay hit a problem he'd never seen. His two Meta campaigns, one per location, were fighting each other for the same leads.

He asked other marketers. He talked to bigger agencies. Everyone gave him a different answer, and all of them were wrong.

The fix: run everything under one account and one campaign, with a simple on-form question asking the patient which location they want. His Forever Booked coach spotted it in minutes.

"I would pay thousands of dollars at that point just to get an answer, which Forever Booked really helped me in just a minute."

The $1,000 Problem Solved in Minutes

• September 2024: Single location, $60K to $70K per month

• Early 2025: Opened second San Antonio location

• Today: $150K to $160K per month across both locations

Roughly a 150% increase in monthly revenue, in a single year, in a single metro.

Shay's Advice to Med Spa Owners on the Fence

"You're gonna bring your money back first month for sure. So don't think twice. A lot of marketers out there will tell you things you probably want to hear. Forever Booked gives it to you from the first time."

Key Takeaways

First-time client offers are the foundation. Low-ticket isn't low-quality. It's the fastest way to get qualified patients into your clinic.

Creative matters more than ever. A great offer paired with authentic UGC compounds for months.

Building your own marketing stack rarely pencils out. The cost of replicating the software, offer library, and coaching almost always outweighs the subscription.

Community shortcuts years of trial and error. Knowing what's working in other markets is an asset.

Execution is still on you. The system works, but only if you run it.

Awesome job Shay. 💪