Work Less Make More: 80/20 In Your Cosmetic Practice

Graydon Ursel | April 26, 2019
Blog Video

Ever notice that the majority of the clothes in your wardrobe barely ever get worn, while you have a few outfits that you wear all the time?

… Or that you listen to a select few songs on your phone over and over again while ignoring the rest?

Then you’ve experienced the effects of the “80/20 Principle” - a natural phenomenon where (roughly) 80% of outputs are linked to 20% of inputs.

This phenomenon exists all around us and applies to your business more than you realize. If you’re not aware of the 80/20 Principle in your business, there is a good chance it may be working against you...

How? Watch this video to find out.

Here’s what we cover:

  • 4 concrete examples of how The 80/20 Principle applies in your cosmetic clinic, and how to make it work for you, instead of against you
  • How to identify “asymmetric leverage points” in your business - areas where small amounts of effort yield massive returns
  • The #1 strategy we use to generate huge amounts of referrals from a small % of our patient population

If you find yourself working way too hard for what you’re getting out of your business, it may be because you’re on the wrong side of 80/20. The good news is that getting on the right side has to potential to increase your income while reducing the amount of time you work.

Thanks for watching!

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