Do you have a positive feedback loop in your aesthetic practice?
Positive feedback loops occur when the output of a system feeds back into the input, creating exponential increases in output over time...
This simple but extremely powerful process is what creates that unbearable expanding shrill when a microphone gets too close to a speaker.
The sound from the speaker feeds back into the microphone, which feeds back into the speaker, which feeds back into the microphone… and the cycle continues until the speaker blows.
This same principle of positive feedback is what drives the growth of the world’s most powerful companies...
Take Amazon for example: whenever sellers join the Amazon marketplace, Amazon’s selection increases. This, in turn, creates a better customer experience, driving more customers to Amazon. More customers mean more people to sell to, therefore attracting more sellers… and the cycle continues...
Ok, what’s this got to with YOUR business?
Well, although you probably don’t want to build a company the size of Amazon, I imagine you WOULD like more customers…
The good news is this simple principle of positive feedback can be applied to your marketing efforts…
And I call it the “Accelerator Effect”.
What to find out how it works? Watch this video to find out!
Here’s what we cover:
Thanks for watching!